Lead generation for plumbers
One repipe is worth two hundred drain calls. Spend like it.
Most plumbing marketing chases volume, fills the schedule with low-margin snake jobs, and calls that success. We measure by what the job was actually worth - then put the budget behind the channels producing the work that pays.
We will tell you what to stop paying for. Even if that is us.
The channel and measurement layer for plumbing companies: Local Services Ads, search campaigns, offline tracking, and the follow-up that converts a call into a booked job.
Plumbers buying leads or running ads who cannot say which channel produced the jobs actually worth having.
We track revenue per channel, not leads per channel. In plumbing those two numbers point in completely different directions.
A schedule full of cheap work, untracked spend, and emergency calls missed while crews are under sinks.
Counting leads instead of dollars is how plumbers end up busy and broke.
A channel producing forty drain calls looks better on a report than one producing three repipes. It is not.
Lead count hides job value
Report on volume and you will systematically fund the cheapest work you do. The channel that quietly delivered two sewer replacements looks like a failure next to one spitting out $90 calls.
Emergency calls go unanswered
A burst pipe caller does not leave a message and does not call back. Every missed ring during a job is a lost customer, and no amount of extra ad spend recovers it.
The van and the magnet are invisible
Wrapped trucks, water heater stickers, and fridge magnets genuinely produce plumbing calls for years. Untracked, they either get cut on a hunch or funded forever on faith.
Channels measured by revenue, not by lead count.
Local Services Ads
Google Guaranteed placement above the map pack, priced per lead. Plumbing is a core LSA category and for licensed contractors it is usually the most reliable volume available.
Google Ads
Emergency and high-value campaigns kept separate, so repipe and sewer budgets are never eaten by cheap drain clicks.
Missed-call text-back
Any unanswered call gets an instant text within seconds. This one automation recovers more plumbing revenue than most new campaigns.
Call tracking on everything
Separate numbers for vans, magnets, water heater stickers, and each campaign - so every placement proves itself or gets cut.
High-value campaigns
Dedicated spend against repipe, cast iron replacement, and sewer terms, measured on closed revenue rather than call volume.
Revenue dashboard
Spend, leads, and booked job value by channel on one screen, so the comparison is honest.
The fastest money in plumbing is the call you already missed.
Plumbers miss an enormous share of inbound calls, and it is nobody's fault - you are under a sink with wet hands and the phone is in the van. The difference is what happens next. Without anything in place, that caller dials the next plumber and is gone permanently, because emergency callers do not leave voicemail and do not try twice. With missed-call text-back, they get a message within seconds saying you are on a job and asking for the address. A meaningful share of those reply, and the job gets booked. This costs almost nothing and routinely recovers more revenue than a new ad campaign.
- ✓Instant text on every missed call, day or night
- ✓Replies routed to whoever can actually respond
- ✓After-hours handling so overnight emergencies are not lost by morning
Never let drain clicks eat the repipe budget.
Run one campaign for everything and the cheap searches will consume it, because they carry vastly more volume. You end up spending your entire budget on $90 jobs and wondering why revenue is flat while the schedule is packed. Splitting emergency work from high-value replacement work into separate campaigns with separate budgets fixes this immediately. It also lets you bid properly - paying forty dollars for a click that leads to a $12,000 repipe is a bargain, while paying it for a drain snake is a loss.
- ✓Emergency and high-value campaigns budgeted separately
- ✓Bids set against realistic job value, not a flat cap
- ✓Reporting that shows revenue by campaign, not clicks
Magnets and stickers on water heaters still work. Track them anyway.
Plumbing has some of the longest-lasting offline marketing in any trade. A sticker on a water heater sits in a garage for a decade and produces a call when that unit finally fails. Fridge magnets survive three moves. Wrapped vans parked in a neighborhood for a day generate calls for weeks. None of it appears in analytics, so it gets cut on a hunch or funded on faith. Give each one a dedicated tracking number and the guessing ends - and in this trade the offline placements often outperform the digital ones on cost per job.
- ✓Unique numbers on stickers, magnets, vans, and mailers
- ✓Attribution that survives the multi-year delay these placements have
- ✓Cost per booked job compared honestly against digital channels
Ads stop the day you stop. Rankings keep going.
Everything here is rented - turn off the spend and the phone goes quiet that afternoon. That is not a criticism, because cash flow matters and jobs need booking now. But the plumbing companies with the best numbers run paid channels while organic search compounds beneath them. A page holding a map position produces exclusive calls for years at zero cost per call, which steadily lowers the blended cost of every job you book. Paid handles this month; search rankings are what make next year cheaper.
- ✓Paid channels for immediate, controllable volume
- ✓Organic rankings as the asset that lowers cost per lead over time
- ✓Both in one dashboard so the trade-off stays visible
Measure, separate, reallocate.
Free audit
Every channel, its cost, its produced revenue, and what is untracked. Findings are yours regardless.
Wire up tracking
Call tracking, form attribution, offline numbers, and missed-call text-back. Nothing launches unmeasured.
Launch and split
Usually LSA first, with emergency and high-value campaigns budgeted separately from day one.
Reallocate monthly
Move money toward the channels producing revenue, and show you the math.
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Plumbing Marketing FAQs
What does plumbing marketing cost?
A flat monthly management fee plus whatever ad spend you choose, which goes directly to Google in your own account. We never take a percentage of spend - that model rewards an agency for spending more of your money.
Do Local Services Ads work for plumbers?
For licensed contractors they are usually the strongest channel available - per-lead pricing, placement above the map pack, and verification requirements that filter out unlicensed competition. We handle the application and dispute irrelevant leads.
How do I get more repipe and sewer jobs instead of drain calls?
Separate the budgets so cheap searches cannot consume the high-value ones, and build content for the research those buyers actually do. Homeowners spend weeks reading about cast iron replacement before they call anyone.
Is missed-call text-back really that important?
In plumbing it is close to the highest-return thing you can turn on. Emergency callers do not leave voicemail and do not call back. An automatic text within seconds recovers a real share of them for almost no cost.
Can you track van wraps and water heater stickers?
Yes, with dedicated numbers on each. Stickers are the interesting case - they can produce a call eight years later when the unit fails, and that attribution only exists if the number was there from the start.
Do we own the ad accounts?
Yes - accounts, data, tracking, and optimization history in your name. If you leave, all of it goes with you.
Want to know which marketing produced the jobs worth having?
Send us what you are spending and where. We will show you what is tracked, what is invisible, and what we would cut - before you pay us anything.