Your Shopify store shouldn't look like everyone's Shopify store.
Same theme, same fonts, same "Featured Collection." We design Shopify stores that look like your brand, load fast, and turn browsers into buyers.
- ✓Custom design on Shopify's rock-solid platform
- ✓App audit - most stores run twice the apps they need
- ✓Checkout and product pages tuned for conversion
Shopify store design and ecommerce work: custom themes, product and checkout optimization, email flows, and the systems behind the storefront.
Store owners launching on Shopify, migrating from another platform, or stuck with a store that launched and then stalled.
Built from Miami for stores selling anywhere. Everything happens on a preview store while your live store keeps selling.
Template-clone stores, app bloat that slows checkout, abandoned carts nobody chases, and order data trapped in the storefront.
The platform is great. The setup usually isn't.
The template twin
Your store looks exactly like your competitor's because you bought the same theme. Brands do not convert from borrowed clothes.
Death by apps
Twenty apps, each adding scripts and monthly fees. The store crawls, and half the apps duplicate each other.
Set-up-and-stuck
The store launched, sales trickled, and now what? No recovery flows, no tracking, no plan - just hoping.
Shopify done properly, front to back.
Custom theme design
Your brand, not a template clone. Built on clean Shopify 2.0 sections you can edit yourself.
Product page tuning
Photos, badges, reviews, and copy arranged the way buyers actually decide.
App cleanup
We remove the redundant apps, replace the bloated ones, and cut both load time and monthly fees.
Checkout optimization
Wallets on, friction off, shipping honest. Small checkout fixes pay for the whole project.
Email flows
Abandoned cart, welcome, and post-purchase flows in Klaviyo or Shopify Email - live at launch.
Migration to Shopify
Coming from Woo, Wix, or Squarespace? Products, customers, and SEO come with you.
Every app you add slows the store that pays for it.
The fastest Shopify stores are the most disciplined ones. We audit every app against one question: does it earn more than it slows? The answer is usually no - and cutting it is free revenue.
- ✓Full app and script audit with dollar costs attached
- ✓Image and theme optimization
- ✓Speed tested on real phones, not just lab scores
Ecommerce is two businesses: the store customers see, and the one you run.
The theme and product pages are the visible half. The other half is what happens after the order: inventory that stays accurate, orders flowing to fulfillment, sales landing in your accounting, and customer questions getting answered. Because we build software as well as storefronts, we handle both - including the custom pieces Shopify apps don't cover, like special pricing rules, B2B ordering, or syncing with the systems you already run the business on.
- ✓Integrations: inventory, fulfillment, accounting, and shipping connected
- ✓Custom functionality when an app store search comes up empty
- ✓Order and customer data flowing where your team actually works
Launch in weeks, not quarters.
Store review or plan
Existing store gets an audit; new store gets a plan. Either way, a fixed quote.
Design and build
Custom theme work on a preview store. Your live store keeps selling meanwhile.
Wire the money flows
Checkout, email recovery, and tracking configured and tested with real orders.
Launch and tune
Go live, watch the numbers, fix the biggest leak first.
What our clients say about us
Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.
Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.
MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.
Shopify FAQs
What does a Shopify site cost?
Theme customization starts in the high hundreds; full custom stores run low-to-mid four figures depending on catalog and features. Fixed quote up front, always.
Can you fix my existing store instead of rebuilding?
Often, yes. An audit tells us whether tuning beats rebuilding. We recommend the cheaper path when it works.
Will I be able to update it myself?
Yes. We build with Shopify 2.0 sections so you can swap products, photos, and banners without touching code.
Do you migrate from WooCommerce / Wix / Squarespace?
Yes - products, customers, orders, and redirects so your Google rankings survive the move.
Which apps do I actually need?
Fewer than you think. Reviews, email, and maybe subscriptions cover most stores. We audit yours and cut the rest.
Can you run marketing for the store too?
Yes - Google Shopping ads, email flows, and SEO, all tracked back to revenue in one report.
Grow the store
Want a Shopify store that pulls its weight?
Send us your store link - or your product idea. We will reply with what we would fix or build, and the flat price to do it.