Websites for home care agencies
The person reading your website is not the person who needs the care.
It is a daughter, usually in her fifties, often in another state, frequently at 11pm after a hospital call. She is frightened, guilty, and comparing three agencies. We build home health websites that speak to her - and separately to the caregivers you are trying to hire.
Flat price. No contracts. You own everything.
Website design for home health, home care, and companion care agencies - family-facing content, referral source credibility, and caregiver recruiting.
Licensed agencies competing against franchises who need both private-pay clients and staff to serve them.
Two audiences, one site: families choosing care and caregivers choosing an employer. Most agency sites serve neither well.
Families who cannot tell what you cost or whether Medicare covers it, and a careers page that generates no applicants.
She has three questions and your website answers none of them.
What does it cost, does insurance cover it, and can I trust a stranger alone with my mother. Everything else is decoration.
No pricing anywhere
Home care costs are genuinely confusing and families assume the worst. Publishing an hourly range and explaining minimums removes the biggest source of hesitation and saves your intake staff hours on unqualified calls.
Silence on how it gets paid
Most families believe Medicare covers long-term custodial care. It generally does not, and the agency that explains the difference between Medicare, Medicaid, long-term care insurance, VA benefits, and private pay becomes the one they trust.
Nothing about vetting
She is letting a stranger into her mother's home. Background checks, licensing, bonding, insurance, and supervision are the entire decision, and most agency sites mention them in a single throwaway line.
A site for the family, the referral source, and the caregiver.
Honest cost and payment content
Hourly ranges, minimums, and a plain explanation of what Medicare, Medicaid, LTC insurance, and VA benefits actually cover.
Caregiver vetting detail
Your screening, background checks, training, licensing, bonding, and supervision, presented as the trust argument it is.
Service-level pages
Companion care, personal care, skilled nursing, dementia care, and respite each explained separately, since families rarely know which one they need.
A real careers funnel
Mobile-first caregiver applications with a genuinely short form. Recruiting is half this business and most agency sites treat it as an afterthought.
Referral source pages
Content aimed at discharge planners, case managers, and physicians - who evaluate you completely differently than families do.
Bilingual throughout
Spanish across both funnels. In South Florida this is essential for families and close to mandatory for caregiver recruiting.
You are recruiting and selling at the same time. Most agencies only build for one.
Home care has a constraint almost no other local business shares: you cannot accept a client you have no caregiver to staff. Turnover in this industry is punishing, which means recruiting is not an HR task running in the background - it is a marketing channel that directly caps revenue. Yet the typical agency website has a beautiful family-facing experience and a careers page that is a PDF and an email address. We build the caregiver side as a genuine funnel: mobile applications a candidate can finish in five minutes on a phone, honest pay ranges, and content about what working for you is actually like.
- ✓Mobile-first caregiver application, short enough to finish
- ✓Pay ranges and shift realities stated openly
- ✓Applications routed for same-day response, since candidates apply widely
The decision gets made in about two days, usually under pressure.
A significant share of home care arrangements begin with a hospital or rehab discharge, and the family has roughly forty-eight hours to arrange care before the patient comes home. Nobody is leisurely researching in that window - they are calling agencies between meetings with case managers, and the one that answers, explains costs clearly, and can start quickly gets the client. That means your site needs to be scannable rather than comprehensive, your availability and start-time capability need to be explicit, and your phone needs to be answered by a person who can actually assess a case.
- ✓Fast-start capability and current availability stated plainly
- ✓Content scannable under stress, not long brochure copy
- ✓Intake routed to someone who can assess and quote immediately
A discharge planner and a worried daughter are not looking for the same thing.
Families want reassurance, warmth, and evidence that a stranger can be trusted. Referral sources - hospital discharge planners, SNF case managers, physicians - want something entirely different: your licensure status, service area, accepted payment sources, response time, capacity, and whether you will make them look good for the referral. They will look at your website before sending you a single patient. Building a section that speaks to them professionally, with the operational detail they actually need, converts a referral relationship far better than a page of family testimonials ever will.
- ✓Licensure, accepted payers, and service area stated clearly
- ✓Capacity and response commitments referral sources can rely on
- ✓A professional path that does not force them through family-facing copy
Four steps, around your intake schedule.
Scope call
Your services, licensure, payers accepted, and hiring needs. Flat price after.
Content and credentials
Licensing, screening process, and pay ranges. We write the family-facing copy with you.
Build and review
Preview link, your feedback, revisions until it is right.
Launch and hand-off
Both funnels tested, applications routing correctly, every login yours.
What our clients say about us
Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.
Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.
MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.
Home Health Website FAQs
How much does a home care website cost?
Quoted flat after one call. Straightforward agency sites start low; builds with full caregiver application funnels and referral portals cost more. You get the number before work starts.
Should we publish our rates?
A range, yes. Home care pricing is opaque and families assume it is unaffordable. Publishing an hourly range and your minimums removes the biggest hesitation and stops your intake team spending hours on calls that were never going to convert.
Can the site help with caregiver recruiting?
It should be half its job. We build a mobile-first application a candidate can finish on a phone in a few minutes, with pay and shift information visible up front. Recruiting is what limits how many clients you can take.
Do we need to be careful about HIPAA?
Any form collecting health information needs appropriate handling, and testimonials involving real clients need documented consent. We build intake forms with that in mind, though your compliance officer should review the final content.
Will the site bring in clients?
It converts the families who reach it - producing that traffic is search visibility and referral relationships, which in home care matter as much as any digital channel.
Do we need Spanish?
In South Florida, on both sides. Families frequently search in Spanish, and a large share of the caregiver workforce does too - agencies that recruit only in English are competing for a fraction of available staff.
More for home care agencies
Ready for a site that serves families and recruits caregivers?
Tell us your services, your service area, and your hiring needs. We will send back a plan, a flat price, and a launch date.