Personal Injury Law
Marketing for personal injury firms that cannot outspend the billboards.
PI is the most expensive advertising market in local law, and the firms with television budgets will win any bidding war. What they lose is the race to respond. Here is how each piece works.
Flat price. No contracts. You own everything.
Websites for personal injury firms
A PI website has to answer the fee question in the first screen, prove you have handled this exact case, and start intake before the next firm calls back.
- ✓A page per case type, from truck accidents to wrongful death
- ✓Contingency terms stated plainly and prominently
- ✓Results presented within Florida Bar advertising rules
SEO for personal injury firms
PI SEO is how you stop paying the highest click prices in Google, by owning specific accident circumstances rather than the head term everyone bids on.
- ✓Case-type and injury-specific pages with real competition profiles
- ✓Local road, intersection, and venue content
- ✓Spanish case-type pages, barely contested in Miami
Marketing and lead systems for personal injury firms
PI marketing has to report cost per signed case, because cost per lead flatters the channels producing inquiries that were never viable claims.
- ✓Google Screened placement above the standard ad auction
- ✓Intake speed fixed before any budget increase
- ✓Every inquiry tracked through to a signed retainer
Go deeper
Not sure which of the three you need?
Tell us what is actually going wrong - no traffic, traffic that does not call, or leads that never close. We will tell you which one to fix first, and it is often not the one you expected.