Stop paying Google for clicks that never call.
Most ad accounts leak money on bad keywords, broad targeting, and zero tracking. We run tight campaigns, track every call and form, and cut what does not sell.
- ✓Every call, form, and sale tracked back to the ad that caused it
- ✓Weekly tuning - not "set it and forget it"
- ✓You own the ad account. Always.
Already running ads? We will show you where the budget leaks.
Hands-on Google Ads (PPC) management: campaign builds, weekly tuning, call and form tracking, and landing pages. Google only, done deep.
Local and service businesses whose customers search Google when they're ready to buy - especially accounts that have been burned by set-and-forget management.
Based in Miami, managing accounts for businesses across the US. Running ads on more than Google? See our full paid advertising service.
Broad-match budget leaks, clicks that never call, and ad reports that can't tell you which keyword made the phone ring.
Google is happy to spend your budget badly.
Google Ads defaults are built to spend, not to profit. These three mistakes burn most local budgets.
Broad match everything
You sell roof repair. Your ad shows for "free roof inspection near me" and "DIY roof patch." You pay for both.
No conversion tracking
If you cannot see which keyword made the phone ring, you are guessing. Guessing at $8 a click gets expensive fast.
Ads sent to a weak page
A great ad pointed at a slow homepage is a paid tour of your bounce rate. The landing page is half the battle.
Full-service PPC, wired for proof.
Campaign build
Tight keyword groups, negative keyword lists, and ad copy written to filter out tire-kickers before they click.
Call + form tracking
Call tracking, form tracking, and offline conversion imports. You see revenue per keyword, not just clicks.
Landing pages
Fast, focused pages matched to each ad group. Message match is the cheapest conversion lift there is.
Weekly optimization
Search term reviews, bid changes, and budget shifts every week. Wasted spend gets cut before it adds up.
Retargeting
Most visitors do not buy on the first visit. We bring them back for pennies instead of paying full price twice.
Plain-English reporting
What we spent, what came in, and cost per lead. Numbers you can read in two minutes.
We track ads like an accountant, not a marketer.
Our own attribution tracking follows every visitor from first click to signed deal - across ads, search, and email. So when we say a campaign works, that is math, not a hunch.
Get a free audit
Rent the top spot now. Own it later.
Ads get you calls this week. SEO makes those calls cheaper every month after. We run both on the same keyword data, so each one makes the other smarter.
See SEO servicesLive in about a week.
Audit and plan
We review your account (or build one), your market, and your margins. You get a plan with real numbers before spending a dollar.
Build and wire tracking
Campaigns, landing pages, and conversion tracking - set up right the first time.
Launch and watch
We launch tight, watch search terms daily the first two weeks, and kill waste early.
Tune and scale
Winners get more budget. Losers get cut. You get a report you can actually read.
What our clients say about us
Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.
Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.
MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.
Google Ads FAQs
How much should I spend on ads?
It depends on your market and your margins. Most Miami local businesses start between $1,000 and $3,000 a month in ad spend. We will tell you honestly if your budget is too small to compete.
What do you charge to manage it?
A flat monthly management fee, quoted up front after the audit. Not a percentage that rewards us for spending more of your money.
How fast will I see leads?
Ads can drive calls the first day they run. Expect 2 to 4 weeks of tuning before the numbers settle into their real cost per lead.
Do I own the ad account?
Yes. It is your account, your data, your history. If you leave, everything stays with you. Be careful with agencies that keep the account.
Do you require a contract?
No. Month to month. Ads either pay for themselves or we do not deserve the retainer.
Can you fix my existing account?
Usually, yes - and the history helps. The free audit will show you exactly what is leaking and what it is costing you.
Make every click work harder
Find out where your ad budget is leaking.
Send us your account or your goals. We will show you the waste, the missed keywords, and what a tuned account should cost per lead. Free, and useful even if you never hire us.