why shopify with us

Clean theme, clear data, better sales

Shopify stores can easily become bloated with unnecessary apps that slow down your site and hurt conversions. We cut the bloat, sharpen your product detail pages (PDPs) to remove buyer hesitation, and wire up analytics so you know exactly what drives revenue. Our approach focuses on speed, clarity, and conversion optimization rather than adding more features that don't directly impact sales.

pdp wins

Product pages that remove hesitation

Your product detail pages are where customers make the decision to buy or leave. We optimize every element to remove hesitation: compelling product descriptions that focus on benefits, high-quality images that show your products from multiple angles, customer reviews prominently displayed, clear pricing and shipping information, and obvious add-to-cart buttons. We also include trust signals like security badges and return policies to build confidence and increase add-to-cart rates.

Tune my PDPs

checkout polish

Cart and checkout that don't leak

Cart abandonment is one of the biggest challenges in ecommerce. We streamline your checkout process to reduce steps and eliminate friction points that cause customers to leave. This includes guest checkout options, multiple payment methods, clear shipping costs upfront, and trust cues like security certificates and money-back guarantees. We also implement abandoned cart recovery emails to recapture lost sales and optimize the mobile checkout experience since most customers shop on their phones.

Optimize my checkout

tracking

GA4 + Meta + server events set right

Without proper tracking, you can't optimize your marketing spend or understand what's driving sales. We set up Google Analytics 4, Meta Pixel, and server-side tracking to capture accurate data on customer behavior, conversion events, and revenue attribution. This includes enhanced ecommerce tracking, custom events for key actions, and proper UTM parameter handling. With clean, reliable data, you can confidently scale successful campaigns and eliminate underperforming traffic sources.

Fix my tracking

WHY WORK WITH US

What our clients say about us

Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.

J. Canero

Real Estate

Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.

D. Ramos

Technology Manager

MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.

C. Engroba

Insurance & Sales

Our $25 analysis can save you up to $1,000 and hours of headache.

For $25, get a no-nonsense website review and action plan. We’ll show you exactly what’s working, what’s broken, and how to fix it—no agency games, no upsells. Book through this call and your website build starts at $99. Straight answers, real results.

START ANALYSIS

Shopify Web Design FAQs

Can you work with my existing Shopify theme?

Absolutely. We can optimize your current theme by removing unnecessary code, improving performance, and enhancing conversion elements. If you prefer a completely custom approach, we can build a clean, custom theme from scratch that's tailored to your specific needs. We also offer theme audits to identify performance issues and conversion bottlenecks in your existing setup.

Which Shopify apps do you recommend for my store?

We recommend as few apps as possible to maintain site speed and stability. Essential apps typically include email marketing integration, review collection, and basic SEO tools. We avoid bloated apps that slow down your site and instead focus on custom solutions that integrate directly with Shopify APIs. This approach keeps your store fast while providing the functionality you need.

Will optimizing my Shopify store improve my ad ROAS?

Yes, when done correctly. Faster product pages and streamlined checkout typically improve conversion rates by 20-40%, which directly improves ROAS when traffic quality remains consistent. Better tracking also helps you identify high-converting traffic sources and optimize your ad targeting. We've seen clients improve ROAS by 30-80% after optimization, especially when combined with proper conversion tracking.

How do you handle SEO optimization on Shopify?

We implement proper SEO structure including clean URLs, optimized meta tags, structured data markup, and fast loading times. This includes optimizing product and collection pages for relevant keywords, implementing proper internal linking, and ensuring your site meets Core Web Vitals standards. We also help with technical SEO elements like sitemaps, robots.txt, and canonical tags to improve search visibility.

What's the typical timeline for Shopify optimization?

Simple optimizations can be completed in 1-2 weeks. Larger projects with extensive product catalogs, custom functionality, or complete redesigns may take 3-4 weeks. The timeline depends on the scope of changes, how quickly you can provide content and product information, and any custom integrations needed. We provide regular updates throughout the process and can work with your launch timeline.

We share valuable insights to growing your business online.

Shopify Web Design • Miami