This is the shortcut to page one of Google. However, this is a paid service. PPC works by paying for clicks or engagements with your ad. We are certified with Google Adwords, but we also service other platforms. Pay per click consists of heavy reporting, tracking and analytics, as well as landing page optimization. We are the one stop shop for all of this, we can provide a professional pay per click marketing compaign service for your business to start increasing visitors and leads.
Pursuing a credible Internet strategy is an essential part of any modern marketing campaign. The web can be an especially potent force for small businesses starting out with little capital. Pay-Per-Click (PPC) advertising is one of the most popular methods of brand and product selling online.
It is important to understand that the aim of most online marketing is to drive traffic to your site. But what happens after the traffic has landed on your website? Is the traffic converting? Are leads turning into sales?
The Internet is the first place that most consumers go when they are looking for something new. Whether it is an item for themselves or a present for a loved one, the vast majority of people carry out a web search for the product before they do anything else.
As Google is the most popular search engine in the world, that is where most such searches occur. The company tracks searches of those who use the engine, and companies are able to use this information to advertise items that are relevant to what each consumer was looking for. Google provides a service called Adwords to create ads and promote your business through Google search results
If your ad is clicked, you have essentially purchased that click and the lead that comes with it. You only pay a fee when this happens—and it happens a lot if you are willing to invest in your PPC ads. This may sound too good to be true, but it is not. As stated before, Google collects information on individual consumer searches. Your ad will show up on sites that top are at the top of Google search results.
You are guaranteed to get quick results from PPC marketing. The more you are willing to invest the more top listed sites will feature your ad. Of course it is important to ensure that you are getting the right value for money, and that your ads are actually showing up in select sites. However, one thing that is important and secondary to the effort of getting clicks is making sure your landing page, which is the page the users will see when they click your ad is converting. Does it flow well? Can users find what theyre looking for? Is the traffic targetted or are you bringing in users who are searching for womens clothing to a Golf club store? We are experienced to analyze all aspects of a pay per click campaign and will treat your business like our own.
The most effective means to ensure that you are getting the marketing power you’re paying for is to work with professionals who specialize in PPC marketing. Constant monitoring and technical analysis are essential to a PPC campaigns success. Working with professionals will ensure that you are able to refine your PPC campaign so that you get more traffic per keyword. It is important that each keyword be studied and detail, and that they have the kind of impact that you need them to. Whether you decide to work with us or another agency, we hope this information will serve you well.
Our experienced team is eager to start working with you. Read below to get more information about our process and what we do to make sure we can provide the right service for you.
Miami Web Lab