why automate

Less busywork, more booked work

Marketing automation eliminates the repetitive tasks that eat up your team's time while ensuring no leads fall through the cracks. We set up simple, reliable automations that handle lead routing, follow-up sequences, and nurturing campaigns so your team can focus on high-value conversations and closing deals instead of manual data entry and reminder tasks.

lead routing

Every lead to the right place

Never lose a lead again with intelligent routing that sends every inquiry to the right person at the right time. We set up automated workflows that instantly route leads from your website forms to the appropriate team member's inbox and CRM, send instant notifications for high-priority inquiries, and ensure follow-up happens within minutes, not hours. This system works 24/7 so leads get immediate attention even outside business hours.

Route my leads

nurture

Follow-ups that don't annoy

Effective nurturing campaigns provide value while building relationships, not bombarding prospects with sales pitches. We create short, targeted email sequences that are triggered by specific actions like downloading content, visiting certain pages, or requesting information. These sequences include helpful reminders, appointment confirmations, and check-ins that feel personal and relevant rather than generic marketing spam.

Set up follow-ups

tracking

See what actually drives revenue

Proper tracking shows you exactly which marketing activities are generating qualified leads and closed deals. We set up Google Analytics 4, Facebook Pixel, and other tracking tools to monitor your automation performance, track lead quality, and measure ROI across all marketing channels. With clean data, you can confidently scale successful campaigns and eliminate underperforming tactics that waste your marketing budget.

Fix my tracking

WHY WORK WITH US

What our clients say about us

Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.

J. Canero

Real Estate

Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.

D. Ramos

Technology Manager

MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.

C. Engroba

Insurance & Sales

Our $25 analysis can save you up to $1,000 and hours of headache.

For $25, get a no-nonsense website review and action plan. We’ll show you exactly what’s working, what’s broken, and how to fix it—no agency games, no upsells. Book through this call and your website build starts at $99. Straight answers, real results.

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Marketing Automation FAQs

Which marketing automation tools do you work with?

We work with most popular CRM and email marketing platforms including HubSpot, Salesforce, Mailchimp, ActiveCampaign, and ConvertKit. If you already have tools in place, we integrate with your existing setup. If you're starting fresh, we recommend lightweight, user-friendly platforms that won't overwhelm your team while still providing powerful automation capabilities.

Will marketing automation replace our sales staff?

Not at all. Marketing automation removes the repetitive, time-consuming tasks so your team can focus on high-value activities like building relationships and closing deals. It handles the initial lead qualification and nurturing, then hands off warm, qualified prospects to your sales team for personalized follow-up and conversion.

How do you ensure we don't spam our leads?

We create short, behavior-based sequences that provide value and are triggered by specific actions. Every email includes clear opt-out options, and we monitor engagement rates to ensure we're not overwhelming your audience. Our approach focuses on quality over quantity, sending fewer but more relevant messages that actually help your prospects.

Can you integrate with our booking system and add reminders?

Yes, we can integrate with most booking platforms and add automated confirmations, reminders, and follow-up sequences. This includes appointment confirmations, pre-appointment preparation emails, post-appointment thank you messages, and rebooking reminders for clients who haven't scheduled follow-up appointments.

What are typical timelines and costs for marketing automation setup?

Basic automation setups can be completed in 3-5 days, while comprehensive multi-channel automation flows typically take 1-2 weeks. Costs depend on the complexity of your workflows and number of integrations needed. We provide fixed-price estimates after understanding your specific requirements and can often implement automation in phases to spread out costs.

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Marketing Automation • Miami