For pissed-off founders & CEOs
We turn your idea into a real product that works, scales, and makes money.
By using speed where it belongs, control where it matters, and a process your team isn’t using, you get a product that ships fast, runs clean, and doesn’t fall apart when people actually show up.
Three senior operators plus AI doing the grunt work, not another 10-person ticket farm.
What we do
We take your idea, audience, or broken tech and turn it into a real product that makes money, runs clean, and doesn’t fall apart when people actually use it.
What you get
- A product that ships fast without feeling rushed.
- Architecture that doesn’t crumble when you scale.
- Workflows that cut politics and bottlenecks.
- AI used in the right places so everything moves stupid fast.
- The boring stuff handled: hosting, security, deliverability, automation.
- Someone who actually owns the outcome, not another vendor.
How we do it
We mix a few systems we’ve built over the years, a few shortcuts your team isn’t using, and a way of leveraging AI that’s faster but doesn’t create “click once and pray” disasters.
We don’t publish the playbook. You just feel the difference in the first week.
Where we fit
We’re the outside technical partner that already lives in this hybrid mode.
- Audit your stack and process for the AI era.
- Build or refactor so AI assists the humans instead of replacing them.
- Set up a lean squad + workflow you can run without us later.
20 years of watching tech waste talent.
We’ve watched brilliant founders get slowed down by committees, vendor fluff, and AI sprinkled on garbage instead of used as real leverage.
So we rebuilt our entire process around small, ruthless teams, the right AI, and systems that scale without hiring ten more people or paying $20K a month for “agents.”
You don’t get a playbook. You get something that works in the first week.
Still skeptical? Good.
Cloud costs are exploding, process debt is everywhere, and you’re sick of 60-page “AI strategy” decks. We trace every dollar, rip out ceremony, and rebuild delivery so AI handles the grunt work while your senior talent makes the calls.
No bloated review boards, no mystery retainers. Just ruthless audits, lean automations, and a working model you can hand to the board without blushing.