why custom crm

Less spreadsheet chaos, more clarity

Generic CRMs force you to adapt your business process to their limitations. We build custom CRM systems that match your exact workflow, define fields that actually matter to your business, and automate follow-ups so nothing slips through the cracks. Our approach eliminates the frustration of trying to make your process fit someone else's idea of how sales should work.

pipeline clarity

See every deal at a glance

A custom CRM should give your team instant visibility into your sales pipeline. We design stages that match your actual sales process, create filters that help you quickly find the deals that need attention, and build views that your team will actually want to use. No more hunting through multiple screens or trying to remember where you left off everything you need to manage your pipeline is right where you expect it.

Design my pipeline

automation

Follow-ups that run themselves

Never miss a follow-up again with intelligent automation that triggers based on real activity. We set up reminders for tasks that are due, automatically assign new leads to the right team members, and send personalized emails based on customer behavior and stage in your sales process. These automations are triggered by actual customer actions and data changes, not arbitrary time-based rules that don't match how your business actually works.

Automate my CRM

integration

Connect forms, site, and tools

Your CRM should seamlessly connect with all your business tools. We integrate website forms to automatically create new leads, sync data between your CRM and email marketing platform, connect with your accounting software for seamless invoicing, and link with your calendar for appointment scheduling. All integrations include proper data mapping and analytics so you can see which marketing channels and activities are actually driving qualified leads and closed deals.

Connect my stack

WHY WORK WITH US

What our clients say about us

Amazing services, been working with Miami Web Lab for over 8 years and they have given me nothing but the best service, highly recommend working with them.

J. Canero

Real Estate

Miami Web Lab absolutely crushed it! If you need a website and don’t want to worry about the process, go to Miami Web Lab. They’re the real MVPs of the internet world.

D. Ramos

Technology Manager

MWL provided us with the technical expertise to quickly design and deploy our website. The personal touch his team provided is a breath of fresh air. Highly recommended.

C. Engroba

Insurance & Sales

Our $25 analysis can save you up to $1,000 and hours of headache.

For $25, get a no-nonsense website review and action plan. We’ll show you exactly what’s working, what’s broken, and how to fix it—no agency games, no upsells. Book through this call and your website build starts at $99. Straight answers, real results.

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Custom CRM FAQs

Do you build from scratch or customize existing CRM platforms?

We take the best approach for your needs. For simple requirements, we can customize existing platforms like HubSpot or Salesforce. For complex, unique workflows, we build lightweight custom applications from scratch. We also create hybrid solutions that extend existing platforms with custom functionality. Our goal is to give you exactly what you need without unnecessary complexity or cost.

Can the CRM integrate with our website and advertising campaigns?

Absolutely. We can automatically route leads from your website forms directly into your CRM, track which advertising campaigns are generating the most qualified leads, and sync data between your CRM and marketing tools. This gives you complete visibility into your marketing ROI and ensures no leads fall through the cracks between your marketing efforts and sales follow-up.

How do you ensure our team will actually use the CRM?

User adoption is our top priority. We design the CRM around your team's actual workflow, not theoretical best practices. This means fewer required fields, intuitive navigation, and features that make your team's job easier rather than harder. We also provide comprehensive training and ongoing support to ensure everyone feels confident using the system.

What about data security and user permissions?

Security is built into every aspect of our CRM development. We implement role-based access controls so users only see data they need, maintain comprehensive audit trails for compliance, and ensure regular automated backups. We can also implement specific compliance requirements for industries like healthcare, finance, or legal services, ensuring your CRM meets all necessary regulations.

What are typical timelines and costs for custom CRM development?

Simple CRM MVPs can launch in 2-4 weeks, while comprehensive systems may take 6-8 weeks. Costs vary based on complexity, integrations, and user count. We provide fixed-price estimates after a brief discovery call where we understand your specific requirements. Most clients see ROI within 3-6 months through improved efficiency and better lead management.

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Custom CRM • Miami